One of the biggest obstacles that many of us in the geek subculture have to overcome when trying to be healthy is our love of caffeinated beverages. While many a light night gaming session has been powered by a case of Jolt Cola, the “empty calories” in those jittery all-nighters are brutal on the waist line. One can of Mountain Dew has 110 calories alone!
Well, residents of New York will soon have more motivation to cut a few extra cans out of their diet. Governor David Patterson has added an item to the 2009 state budget that would add a 15% “obesity tax” on non-diet sodas. According to the New York Daily News this plan will raise an estimated $404 million dollars a year for the State of New York. Unlike similar tax increases on luxury items such as cigarettes and alcohol, the money raised by these taxes do not appear to be earmarked for heatlh care purposes. In fact, Governor Davis is reportedly proposing a $3.5 billion cut in health care spending.
On the whole we could all probably stand to have a few less sodas in our lives, but whether or not a tax increase will have a noticeable impact on sugary cola consumption remains to be seen. The $404 million dollar number seems like it is based on current soda purchases, so if Governor Davis is counting on those dollars it doesn’t seem very likely that he believes the new tax is going to be much of a deterrent either. Sadly, it appears as though he is counting on the soda drinkers in New York to continue their sugary ways.
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