National Security : It’s what’s for lunch

Image by chidorian via flickr

I have many fond memories of my school days. I remember my friends and some of the teachers I had that really made a difference in my life. I remember all of the awesome things that I got to experience at the arts focused high school that I went to. I remember how fun my senior prom was, and how thankful I was that my date for the evening had convinced me to go. I even remember how much I just enjoyed learning new things, but that may be a case of me looking back with rose-tinted glasses. If my grades were any indicator learning was the last thing on my mind in school.

What I do not have fond memories of, however, were the school lunches. In fact, I distinctly remember hating the cafeteria so much that I never set foot in it once after my Freshman year in high school.  (My friends and I would either brown bag it or go without and hang out in the theater or a sympathetic teacher’s classroom.) Not only was the threat of bullying higher in the loosely supervised cafeteria, but the food was horrible. Our school’s gastronomical oddities included strange, pinkish meat on rectangular slices of pizza, spaghetti with thick, rubbery noodles coated in disgustingly sweet sauce, and cheeseburgers made from some kind of textured vegetable protein that were often dotted with a slimy gray substance.

The school cafeteria was a pit of doom that smelled of death and sadness. It was my version of Hell, and a few years ago when I sent to my son’s school to have lunch with him I confirmed that nothing has changed. In fact, there were a few items there even more disturbing than I recalled.

What I didn’t know, though, was that the food being served in our schools was not just a threat to the emotional and physical well being of the poor children who actually have to eat it. The problem, it turns out, is far more acute than bad taste.

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Truth in advertising

Advertising Fail courtesy of the Fail Blog

If you’ve watched television at all in the last 10 years or so you are most likely familiar with the name Jared Fogel, and if not you’d likely recognize him if you saw a picture. Jared is “the Subway guy.” For those of you who are not familiar with his admittedly impressive story, the Reader’s Digest version is that back in 1997 Jared lost an incredible amount of weight by following what he termed “The Subway Diet.” The diet program in and of itself was pretty simple. Jared, who had been consuming what he estimates as nearly 10,000 calories a day, replaced two of his meals with six inch sandwiches from Subway’s “7 under 6” menu (sandwiches with a total of less than six grams of fat). He also walked pretty much everywhere and added other types of exercise on top of that. In the end he managed to lose over 240 pounds, and when the advertising executives at Subway caught wind of his success they hired him as a spokesman. That move turned out to be a smashing success for the restaurant chain, and Jared has been associated with them ever since.

While many restaurants have tried to duplicate the success that Subway had marketing themselves as a diet-friendly fast food alternative there is little doubt that Subway has remained the uncontested king of the healthy lifestyle hill.  So far they’ve managed to fight off all other pretenders to their throne, but it looks like they may be facing a new challenge from a fairly unlikely source.

Taco Bell.

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