Earlier this year Humana Games for Health put out the call for aspiring video game designers to pitch them with their ideas for a fitness based video game. The contest, dubbed InsertCoin, was an effort by Humana to find new and innovative game concepts that would motivate people of all generations to get more exercise. The top three entries in the contest would earn a chance to see their idea developed into an actual video game and also receive a fairly significant cash prize. Considering how difficult it is to break into the video game industry, and how hard it can be for game developers to come up with original ideas, the contest looked to be a potential win/win situation for all parties involved.

Continue reading →