EA SPORTS is at it again. Last year they released the highly acclaimed EA SPORTS Active, and interactive fitness game for the Nintendo Wii that used the various motion detection equipment available for the platform to offer a wide array of physically challenging workouts in a convenient 30 day program. In the same year they came out with EA SPORTS Active More Workouts, expanding the already excellent game with a broader focus on core exercises and “leveling up” the challenge to last for six weeks. The franchise seems to be working out very well for EA SPORTS (no pun intended), so much so that they even expanded their advertising push to include the Sports Authority fitness equipment chain.
On Tuesday, EA SPORTS announced that they are expanding the line yet again. EA SPORTS Active 2.0 (working title) is currently in production at the Vancouver headquarters of EA Canada.