Those wacky New Yorkers are at it again

Some of you may recall the somewhat unconventional tactics used by the New York City health commissioner in the war against obesity. Not only have they put laws into place that require chain restaurants to post calorie information on their menus, they have banned the use of trans fats in food production. Once they had those rules in place they started a fairly graphic advertising campaign against sugary drinks that showed a stream of fat being poured out of a bottle.  9DNZY6EMJZ6W

On the off chance that you Big Apple residents didn’t get the message the first time, though, the office of the health commissioner is back with a brand new ad.

And it’s worse.

It’s a video.

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Blizzard and Pepsi Announce Plans for WoW Themed Soft Drinks

Horde RedOne of the things that I have to struggle with here at ShrinkGeek is the fact that healthy living is, quite frankly, not a fundamental aspect of the geek culture.  As a matter of fact, it’s fairly safe to say that geeks tend to revel in their love of deliciously unhealthy food and drink.  Stereotypes exist for a reason, and the truth is that most “normal” people wouldn’t picture the overweight slob sitting on his couch with a cheese powder stained controller in one hand and a two liter of Jolt Cola in the other if it weren’t for the fact that a good number of us really do treat ourselves that way.  I can recall countless evenings growing up where the most intense physical activity involved seeing how many times I could get my hand from the Doritos bag to my mouth.

Mind you, it’s that kind of “conscientious living” that contributed to my weighing 420 pounds and having two strokes before I turned 30.  Eating like crap and never exercising may very well be a fun, and possibly even integral, part of the geek lifestyle, but it certainly doesn’t lead to long and healthy lives.  Unfortunately, getting that across to the geek crowd is a difficult task.  To many it seems like the idea of being healthy is a form of “selling out”; That in order to maintain their edge they have to have a diet full of caffeine, sugar, and questionably “safe” chemicals.

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