It’s been a while, hasn’t it?
ShrinkGeek came into existence as a company just over two years ago. At the time I truly believed that by combining what was a great name and the talents of a small handful of my closest friends I’d be able to create a web site that was the go-to place for geeks to get their health and fitness information.
In some ways we were very successful. We managed to get a decent page rank out of Google. Rafe and I were hired to do a series of diet and fitness related articles for WoWInsider. We had several advertisers offer to pay us in exchange for links (and we even had the integrity to turn a few of them down because we didn’t think they fit with our image). We were given several products to review, and we got some decent interviews. Ultimately, I think we were able to produce some extremely stellar content.
Unfortunately we haven’t made any significant money in the process of doing so. In fact, when you factor in the costs associated with running the site as an actual business, we’ve operated at a loss the entire time. You know that old saying about how time equals money? Well, it takes a lot of time to produce quality content for a web site and when that time isn’t being rewarded by any money it gets harder to build up the motivation to actually devote the time necessary to do it.
Long story short? We burnt out.