EA SPORTS announces NFL Training Camp

Image courtesy of Scott Smith via Flickr

Fitness gaming has come a long way in a very short time. We’ve advanced from games that were, for all intents and purposes, glorified exercise videos to fully interactive workouts with virtual personal trainers. With the upcoming release of the Kinect for the XBox 360 the bar is being raised even higher, and companies like EA SPORTS are fully poised to rise up to the challenge with the addition of gadgets that will actually monitor your heart rate while you’re working out and evaluate your form at the same time. Despite these advances, though, there still seems to be a somewhat unspoken belief out there that these games, while keen, are…well…

For girls.

Many guys just don’t feel that fitness games are “intense” enough for them. Mind you, if they actually tried the games in question they would probably be surprised to find out just how intense they can be, but the incentive just doesn’t seem to be there for them.

That may very well be changing soon.

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Michelle Obama is looking for health oriented applications

While the First Lady of the United States of America has no official title or responsibilities, it has become tradition for the women in this arguably influential role to associate themselves with a humanitarian cause during their husbands administration. In the past few decades we have seen examples of this in Laura Bush’s efforts in support of womens’ rights and childhood literacy, Hillary Clinton’s push for Health Care reform, and (perhaps most famously) Nancy Reagan and her Just Say No anti-drug campaign. First Lady Michelle Obama is no exception to this tradition, and she’s taken up the fight against what many feel is an increasingly dangerous threat to our overall health as a nation – childhood obesity.

According to statistics from the Center for Disease Control, the number of children who are overweight to the point of obesity has increased dramatically since 1980. The percentage of children aged 12 to 19 who fell into this extremely unhealthy weight range (generally considered to be 50 pounds or more overweight) increased from 5% to a stunning 17.6% in 2006, more than tripling the 1980 numbers. Unsurprisingly, research has shown that nearly 80% of children who are obese between the ages of 10 and 15 continue to hold that unhappy distinction into adulthood. With obesity being linked to serious life threatening diseases such as Type II Diabetes and Heart Disease, it is clear that this trend is not only bad for our well-being as a nation but that it is also puts a strain on our already financially strapped health care system.

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EA SPORTS Active gets an upgrade

EA SPORTS is at it again. Last year they released the highly acclaimed EA SPORTS Active, and interactive fitness game for the Nintendo Wii that used the various motion detection equipment available for the platform to offer a wide array of physically challenging workouts in a convenient 30 day program. In the same year they came out with EA SPORTS Active More Workouts, expanding the already excellent game with a broader focus on core exercises and “leveling up” the challenge to last for six weeks. The franchise seems to be working out very well for EA SPORTS (no pun intended), so much so that they even expanded their advertising push to include the Sports Authority fitness equipment chain.

On Tuesday, EA SPORTS announced that they are expanding the line yet again. EA SPORTS Active 2.0 (working title) is currently in production at the Vancouver headquarters of EA Canada.

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InsertCoin winners announced

Earlier this year Humana Games for Health put out the call for aspiring video game designers to pitch them with their ideas for a fitness based video game. The contest, dubbed InsertCoin, was an effort by Humana to find new and innovative game concepts that would motivate people of all generations to get more exercise. The top three entries in the contest would earn a chance to see their idea developed into an actual video game and also receive a fairly significant cash prize. Considering how difficult it is to break into the video game industry, and how hard it can be for game developers to come up with original ideas, the contest looked to be a potential win/win situation for all parties involved.

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EA SPORTS Active special at Amazon.com: Today only!

EA Sports ActiveIf you’ve thought about picking up a copy of EA SPORTS Active but haven’t pulled the trigger on the actual purchase yet today may be the day to do it.  As part of their “Black Friday Deals Week” Amazon.com is now selling the popular fitness game for only $39.99 (which is $20 off the manufacturer’s suggested retail price).

Amazon is limiting the purchases to one per customer and, if I am reading the site correctly, this offer expires after today (Monday, November 23rd). The odd thing to me is that this is being advertised as a “Black Friday” special. They are calling it a Black Friday Deals Week, but the last time I checked today was Monday, and it’s not even “Cyber Monday.”  I don’t know about you folks, but in kindergarten they taught me that there were seven totally different days in a week, and only one of them was Friday. I just don’t think Friday would be quite as awesome as it is if everyday was Friday.

It is clear that in the mad dash to actually turn some kind of profit in the wake of a horrible economic recession retailers are extending sales well beyond the traditional Day after Thanksgiving madness, but like all things Holiday related the constant push to have the shopping season last longer is getting a bit out of control. Next thing you know we’ll have Black Friday sales in January.

Wii Sports Resort goes on tour

arc_noa_adAs part of a media campaign to celebrate the release of the sequel to their popular Wii Sports game, Nintendo announced on Thursday they would be touring around the country with a portable island straight out of Wii Sports Resort.

Starting with a huge display in the middle of Times Square, the portable islands will have plenty of fruity (but non-alcoholic beverages), a steel drum band, a reflecting pool and a lounge area.  Oh, yeah…You’ll also be able to try out Wii Sports Resort!

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Humana Games For Health Wants Your Exergame Ideas

InsertCoinIf the video game industry worked the way my naive mind believed it did the steps involved in the creation of a new video game would look something like this.

1) Come up with an awesome idea for a new video game.

2) ???

3) Profit!

Step 2 probably involves all kinds of, you know, work.  The kind of thing I generally try to avoid as much as I possibly can.  Fortunately for slackers like me the folks over at Humana Games For Health are having a contest that pretty much fulfills my game design dreams.

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